Branding & Logos
I have been designing logos for a while now, creating unique identities for multiple companies across different industries. Each logo is tailored to reflect the company’s profession, values, and personality.
I designed my own logo to be dynamic and unconventional, breaking away from traditional styles. For a CrossFit company, I created a sturdy design that exudes strength and resilience. An orthotics company required a sleek, curved logo, inspired by the natural shape of a foot and shoe sole. While working with Fairhome Group, I designed numerous logos, most of which needed to incorporate property-related elements while also conveying care and support.
Each project challenged me to think creatively, ensuring that every logo was not only visually appealing but also meaningful, effectively representing the brand’s identity.
Genus Developments
This is an example of a rebranding project I was tasked with. The CEO needed a new brand based on the word “Genus” with an extremely quick turnaround. I researched the term, discussed his values, and identified what he wanted the company to reflect. I created this logo inspired by the plant genus, symbolising growth and the brand’s connection to multiple groups. I chose a green with a turquoise tint to represent nature, healing, and nurture, ensuring the design aligned with the company’s vision and message.